Jay Leedy

Head of Business Development, B2B

Based near Atlanta Georgia, Jay works with Sony’s Product Planning organization to identify, qualify and on-board software solution providers to enhance commercial offerings, helping Sony’s Professional Sales teams drive market growth. His program establishes each potential partner with a QA device and access to Sony’s Software engineering team to ensure consistency of experience and an ongoing feedback loop to drive product feature enhancements. Prior to joining Sony Electronics Corp., Jay worked for AV Systems Integrations firms focused on delivering Managed Services for Digital Signage network operations, Content Management & Production services, IPTV platforms and Remote Device Monitoring & Management solutions. Jay has deep expertise in Retail operations, having worked for and with Global retailers throughout much of his career.

A graduate of The University of Georgia, Jay began his career in the retail sector directing execution of merchandising and store planning initiatives for companies such as Macy’s, IKEA and The Home Depot. He later leveraged his experience in the retail industry to drive client acquisition for companies such as Diversified, Convergent Media Systems, Intelligent Loss Prevention, Siffron and Boston Group. Through his background in developing Point-of-Purchase merchandising displays, Jay built numerous solutions focused on meeting branding, experiential and operational needs for retailers through connected digital experiences. Jay’s focus continues to be partner-centric, now focused on building solutions eco-systems to broaden compatibility and elevate the value-proposition of Sony’s ProBRAVIA line of product.

In his personal time, Jay enjoys travel, live music, golf, kayaking, fishing, Braves Baseball, Georgia Football and outdoor activities with his wife, son and 2 Labrador Retrievers.